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1 comparative advertising
Mktga form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the availability of features such as a sun roof, air conditioning, advanced braking systems, fuel efficiency, safety features, and warranty terms in similarly priced cars are given. -
2 реклама на основе сравнения товаров
Advertising: product-comparison advertisingУниверсальный русско-английский словарь > реклама на основе сравнения товаров
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3 сравнение товаров
Advertising: product comparison
См. также в других словарях:
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